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book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

النسخة 14الرقم المعياري الدولي: 978-0078028953
book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

النسخة 14الرقم المعياري الدولي: 978-0078028953
تمرين 1
Select an ad from an earlier chapter in the book. What do you believe is the sponsor's advertising and message strategy What is the ad's boom factor?
التوضيح
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A message strategy contains a simple and...

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Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
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