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book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

النسخة 14الرقم المعياري الدولي: 978-0078028953
book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

النسخة 14الرقم المعياري الدولي: 978-0078028953
تمرين 4
What are the elements of message strategy and how does it differ from advertising (or creative) strategy?
التوضيح
موثّق
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A message strategy or rationale contains...

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Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
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