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book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

النسخة 14الرقم المعياري الدولي: 978-0078028953
book Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens cover

Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens

النسخة 14الرقم المعياري الدولي: 978-0078028953
تمرين 6
Find an international ad or commercial you like. What is its message strategy Can you discern the copy style Do you think the copy and headline reflect the strategy What do you like about the ad Why?
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Every ad carries a meaning that it inten...

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Contemporary Advertising 14th Edition by William Arens ,Michael Weigold ,Christian Arens
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