Selling 9th Edition by Stephen Castleberry,John Tanner

تمرين 10

There are many different go-to-market strategies. For which of the following products and services do you think a sales force-intensive strategy would probably not be used? Why? Make any assumptions needed and list your assumptions in your answer.
a. Movie rentals.
b. Home air-conditioning maintenance service.
c. Shredding service for sensitive documents.
d. Solar-powered compactor garbage cans for city use on city streets (the specially designed cans actually compact the garbage that is thrown into the can four times a day, using energy from the sun, reducing the number of times the can needs to be emptied).