Selling 9th Edition by Stephen Castleberry,John Tanner

تمرين 13

Your company has a contact management software system where you enter in all of the information you can about your customers. The company wants to partner with another firm to comarket products. They want to give your database to the other firm so the other firm can create marketing pieces and e-mail them to your clients. Is this legal? Is it ethical? Why or why not?