Selling 9th Edition by Stephen Castleberry,John Tanner

تمرين 2

Suppose you have graduated and you belong to the alumni association of your school. Your association plans to raffle off a number of donated items to raise funds for a new multimedia center at your school. To be a success, the event will need many donated raffle prizes.
a. Which sources will you use to identify potential sponsors?
b. What information do you need to qualify them properly?