Selling 9th Edition by Stephen Castleberry,John Tanner

تمرين 11

You're calling on an important prospect in the paper industry and they start asking you how other mills are handling a specific problem. You know this is important competitive information and that you should not provide details about a competitor. Instead you decide to give the prospect the information, but not provide specifics (like the name of the mill you're talking about). Is that okay?