Selling 9th Edition by Stephen Castleberry,John Tanner

تمرين 8

Your product has become the victim of industry price erosion. To remain competitive, your company has decided to allow all sales reps to drop all prices by 25 percent. However, you have a number of clients who are paying the original prices and seem happy. Do you tell them about the 25 percent price reductions or keep prices the same for them?