Selling 9th Edition by Stephen Castleberry,John Tanner

تمرين 10

If partnerships are win-win, does that mean that market exchanges are win-lose? Is there an ethical difference between win-win and win-lose? Does the customer's value equation (recall from Chapter 1; value=benefits-[selling price+time and effort] have to equal in profit to the seller's profit equation for a transaction to be ethical?