Selling 9th Edition by Stephen Castleberry,John Tanner

تمرين 12

One company's culture is "flashy," meaning salespeople are expected to wear expensive suits, expensive jewelry and watches, and drive expensive cars. Assume you are about to graduate and go to work for this company. Consider this culture and relate it to your goals-how mightthis culture influence your goals? Is that influence healthy? Why or why not?