Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 16

The marketing director for a furniture manufacturer is assigned the task of emphasizing the furniture's natural look in the company's integrated marketing communications program. Discuss the problems the director might encounter while developing this message and in ensuring that consumers understand the message correctly. Refer to the communication process outlined in the chapter for ideas. Explain how noise or clutter interferes with the communication process.