حل الكتاب الأكاديمي | Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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Integrated Advertising, Promotion and Marketing Communications

Integrated Advertising, Promotion and Marketing Communications

النسخة 5

مؤلف: Kenneth Clow,Donald Baack

الرقم المعياري الدولي: 978-0132538961

الناشر: Pearson

498 تفسيرات

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قام Carson.87 و12,966 من الطلاب بفتح هذا الكتاب

حل الكتاب الأكاديمي | Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

Chapter 1: Integrated Marketing Communications
مجاني
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Chapter 2: Corporate Image and Brand Management
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Chapter 3: Buyer Behaviors
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Chapter 4: The IMC Planning Process
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Chapter 5: Advertising Management
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Chapter 6: Advertising Design: Theoretical Frameworks and Types of Appeals
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Chapter 7: Advertising Design: Message Strategies and Executional Frameworks
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Chapter 8: Traditional Media Channels
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Chapter 9: E-Active Marketing
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Chapter 10: Alternative Marketing
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Chapter 11: Database and Direct Response Marketing and Personal Selling
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Chapter 12: Sales Promotions
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Chapter 13: Public Relations and Sponsorship Programs
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Chapter 14: Regulations and Ethical Concerns
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Chapter 15: Evaluating an Integrated Marketing Program
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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack