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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961 تمرين 33
A clothing manufacturer spends $6 million on trade promotions and $3 million on consumer promotions. How would you measure the impact of these expenditures If an agency was hired to manage these expenditures, what type of measures would you insist the company utilize
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Impact of the expenditure -
• The produ...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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