Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 3

One widely read journal featuring promotional marketing is Promo. Access the Web site at http://chiefmarketer. com/promotional-marketing. Examine the table of contents and access the various areas. After exploring the site, write a short report about what is available at the Web site and how it can be used to assist companies wanting to develop various promotions.