Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 19

For each of the following products and target markets, discuss which appeal you think would be the best. Explain why you think it would be effective. Briefly describe a print or television ad that you think would be effective.
a. Senior citizens-soup
b. Females, ages 25-40, with children-hot dogs
c. College students-jeans
d. Males, ages 25-40, married with children-life insurance