Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 30

Information is one key to developing a successful integrated marketing communications program. Access each of the following Web sites and examine the information and news available on each site. How would this information help in developing an integrated marketing campaign
a. Brandweek (www.brandweek.com)
b. Adweek (www.adweek.com)
c. Mediaweek (www.mediaweek.com)
d. Branding Asia (www.brandingasia.com)