Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 31

One of the primary functions of the FTC is to investigate possible false and deceptive advertising and marketing practices. Access the FTC Web site at www.ftc.gov. Go to the "Actions" section of the site. Read through the list of recent actions. Find two that are interesting. Review the cases and write a brief report on each case. What were the results of the FTC investigation