Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 9

Decision Analysts, Inc. is a leading provider of advertising and marketing research. The company's Web site is www.decisionanalyst.com. Access the site and investigate the various services the company offers. Examine the advertising research services that are available. Write a short report about how advertising research services provided by Decision Analysts could be used.