Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 32

Go to a nearby retail store. Examine the point-of-purchase displays in the store. Which ones were the most impressive Why Which ones did not succeed at getting your attention Why not Go back to the store a week later. How many of the displays have changed What is your overall evaluation of the point-of-purchase displays used by the retailer