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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961 تمرين 36
Design a magazine advertisement with a detachable coupon or premium for one of the following products. Compare your offer with those of other students in your class. Discuss the differences between the offers.
a. SunBright Tanning Salon
b. Dixie Printing
c. Hamburger Haven
d. Blue Bell Ice Cream
a. SunBright Tanning Salon
b. Dixie Printing
c. Hamburger Haven
d. Blue Bell Ice Cream
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موثّق
Consumer sales promotion is a technique ...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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