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book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

النسخة 5الرقم المعياري الدولي: 978-0132538961
book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

النسخة 5الرقم المعياري الدولي: 978-0132538961
تمرين 7
Figure 9.1 identifies the components of an e-commerce site. Access each of the following Web sites and evaluate each along the six components of a good e-commerce site.
a. Travelocity ( www.travelocity.com )
b. Wells Fargo Bank ( www.wellsfargo.com )
c. WeddingChannel.com ( www.weddingchannel.com )
d. Bluefly (www.bluefly.com)
Figure 9.1 identifies the components of an e-commerce site. Access each of the following Web sites and evaluate each along the six components of a good e-commerce site. a. Travelocity ( www.travelocity.com ) b. Wells Fargo Bank ( www.wellsfargo.com ) c. WeddingChannel.com ( www.weddingchannel.com ) d. Bluefly (www.bluefly.com)
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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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