Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 15

Reactions Opinions, Inc., offers ad testing through the warmth meter technology discussed in this chapter. Access the Web site at www.reactionsopinions.com. Review how Reactions Opinions conducts advertising research and write a report on when and how Reactions Opinions could be utilized for advertising research. What are the advantages and disadvantages of each research methodology offered