Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 23

DMNews is a trade journal for database marketing and CRM programs. Access the Web site at www.dmnews.com. What types of information are available on the site How could this help companies with database marketing and CRM programs Access and read one of the articles from the journal. Write a paragraph about what you learned.