Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 19

One of the industries closely watched by the FTC is the weight-loss industry. Find three advertisements from magazines, newspapers, or television that deal with weight loss. What claims were made Do you believe the claims are truthful and legitimate How do you, as a consumer, distinguish between what is truthful and what is deceptive