Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 29

When Starbucks opened its first coffee shop inside a public library, 10 percent of all coffee proceeds went to support the operation of the library. Do you think a public library should allow a for-profit organization such as Starbucks to sell products inside the building Is this a conflict of interest for government- sponsored organizations, such as libraries What if the local doughnut shop wanted to sell doughnuts at the library Should it be allowed to do so How does a head librarian decide