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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961 تمرين 8
Millward Brown provides marketing and advertising evaluations. Access the company's Web site at www.millwardbrown.com. Describe the various services offered by the company. Suppose you want to evaluate an advertising campaign for Sunkist. Identify and discuss what Millward Brown tools you would use.
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M's services
• The company helps in cre...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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