Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 11

Current as well as past Super Bowl ads are available at www.superbowl-ads.com. Access the site and compare Super Bowl ads for the last several years. What types of message strategies were used What types of executions were used Who and what types of endorsers were used Compare and contrast these three elements of ads.