Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 20

Do you use consumer-generated reviews in making purchase decisions How valuable do you think they are to consumers What are your thoughts about consumer-generated ads Is that a trend for the future where companies will use more consumer-generated ads and fewer agency-produced ads What are the pros and cons, from your perspective, of consumer-generated materials