Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 22

Brand extension and flanker branding are common strategies for large corporations. Access the following Web sites. Identify the various brand extension strategies and flanker brands used by each company.
a. Marriott Hotels (www.marriott.com)
b. Procter Gamble (www.pg.com)
c. Sara Lee Corporation (www.saralee.com)
d. VF Corporation (www.vfc.com)