Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 15

Coupons are a popular form of consumer promotions. Access three of the following Web sites. What are the advantages and disadvantages of each to a consumer How do the Web sites impact manufacturers How do they impact retailers
a. Coupon Country (www.couponcountry.com)
b. CoolSavings (www.coolsavings.com)
c. SmartSource (www.smartsource.com)
d. Coupons.com (www.coupons.com)