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book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

النسخة 5الرقم المعياري الدولي: 978-0132538961
book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

النسخة 5الرقم المعياري الدولي: 978-0132538961
تمرين 4
Describe the terms top-of-mind and top choice.
التوضيح
موثّق
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The term top-of-mind refers to the first...

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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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