Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

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Although some firms handle public relations activities internally, many firms retain public relations firms to work on special projects and to handle unique situations. The Public Relations Society of America (PRSA) is one of the major associations for PR practitioners. In Canada, the primary association is the Canadian Public Relations Society (CPRS). Access the Web sites of these two organizations at www.prsa.org and www.cprs.ca. What types of information does each provide What types of services are offered How would these organizations be beneficial to various companies