Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 22

Examine Figure 6.3 and then access the following Web sites for the milk industry. What differences do you see in the Web sites Who do you believe is the intended audience for each Web site
a. www.gotmilk.com
b. www.whymilk.com
c. www.bodybymilk.com