Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 26

Have you ever participated in a viral marketing campaign If so, discuss why you participated and your evaluation of the viral campaign from the company or brand's perspective. If you have not participated in a viral campaign, what type of incentive would it take for you to participate How effective do you think viral campaigns are with consumers in your market segment