Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 20

The National Advertising Division (NAD) of the Council of Better Business Bureaus can be found at www. nadreview.org. Access the site. Look through the recent cases the NAD has investigated. Find two of interest to you. Write a report about each case, discussing the issues and the findings of the NAD.