Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 16

Almost all hotels have some type of frequency or loyalty program. Examine the loyalty programs of the following hotels. Critique each one. Which ones are best Why
a. Best Western ( www.bestwestern.com )
b. Days Inn ( www.daysinn.com )
c. Doubletree Inn ( doubletree.hilton.com )
d. Marriott ( www.marriott.com )
e. Radisson ( www.radisson.com )
f. Wyndham Hotels Resorts ( www.wyndham.com )