Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 18

Ron Jon Surf Shop is probably the best known retail store brand for ocean gear in Florida. In Hawaii, the dominant name is Hilo Hattie. Go to the Hilo Hattie Web site at www.hilohattie.com. Compare it to the Ron Jon site at www.ronjons.com. Do the two sites have relatively common themes Which is the more attractive site Why