Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 3

Look up one of the following companies on the Internet. Discuss the image conveyed by each company's Web site. What positioning strategy does it use What changes or improvements could these companies make
a. Scubaworld ( www.scubaworld.com )
b. Union Pacific Railroad ( www.uprr.com )
c. Bicycle Museum of America ( www.bicyclemuseum.com )
d. Metropolitan Transportation Commission ( www.mtc.ca.gov )
e. Canyon Beachwear ( www.canyonbeachwear.com )