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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961 تمرين 7
To maintain a strong brand image, Revlon's marketing team decides to use a premium for each of its lipstick products. What type of premium would you suggest for Revlon for each of the target markets listed here Which premium would you use Justify your answers.
a. Females, ages 60 +
b. Teenagers, ages 14 to 19
c. College students, ages 18 to 25
d. Professional females, ages 30 to 50
a. Females, ages 60 +
b. Teenagers, ages 14 to 19
c. College students, ages 18 to 25
d. Professional females, ages 30 to 50
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Premiums are a consumer sales promotion ...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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