Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 27

A number of companies offer services to help firms plan and develop sponsorships. One company is IEG. Access the Web site at www.sponsorship.com. Review the site. Identify the various services offered by IEG. If you were the marketing manager for a company that wanted to develop a sponsorship program, how could IEG help Be specific.