Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 35

Access Ugg's Web site at www.uggaustralia.com. Evaluate the Web site in terms of its effectiveness, freshness, and the use of alternative marketing methods. What traditional marketing methods did you see Do you think Ugg has effectively merged traditional and nontraditional advertising methods Why or why not