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book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

النسخة 5الرقم المعياري الدولي: 978-0132538961
book Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack cover

Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

النسخة 5الرقم المعياري الدولي: 978-0132538961
تمرين 16
Define the terms click-throughs, dwell rate, dwell time, and length of engagement. How are these measures used to evaluate marketing communications
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Click -through: This method is used to g...

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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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