Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 39

Examine the following Web sites. What types of promotions are available What are the objectives of the various consumer promotions Do the promotions on the Web sites mesh with the company's advertising and consumer promotions at retail outlets
a. Taco Bell (www.tacobell.com)
b. Hershey's (www.hersheys.com)
c. Quaker Oats (www.quakeroats.com)
d. Papa John's (www.papajohns.com/index.shtm)