Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 13

Pick one of the following industries. Discuss the types of marketing communications used in the industry by various firms or brands. What are the similarities and differences in the communication approaches being used
a. Tanning salons
b. Local night clubs
c. Local dine-in restaurants around your university or in a specific area of town
d. Soft drinks
e. Bottled water