
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961 تمرين 19
What is the difference between brand equity and brand parity
التوضيح
Brand equity refers to a set of characte...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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