Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 5

Access the Word of Mouth Marketing Association Web site at www.womma.org. List the alternative names used for word-of-mouth marketing. Do you think these are good synonyms for word-of-mouth communications Why or why not What features did you find on the site What benefits does the site provide What value would the site be to a business Is there any value for a consumer