Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 6

Two Web sites that are important for radio advertising are the Radio Advertising Bureau at www.rab.com and the top 100 radio sites at www.100topradiosites.com. Access both sites. What information is available on each site Discuss how the information can be used to develop an advertising plan using radio.