Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 16

A major consulting firm that has been a leader in extending marketing knowledge and in the area of brand development is the Boston Consulting Group. Other companies that have actively been involved in brand development include Lexicon Branding and Corporate Branding. Access each firm's Web site. What kinds of services does each provide
a. Boston Consulting Group ( www.bcg.com )
b. Lexicon Branding, Inc. ( www.lexicon-branding.com )
c. Corporate Branding ( www.corebrand.com )