Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack

تمرين 29

The Children's Advertising Review Unit (CARU) of the Better Business Bureau can be found at www.caru. org. Access the site. Look through the recent cases the CARU has investigated. Find two of interest to you. Write a report about each case discussing the issues and the findings of the CARU.