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Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
النسخة 5الرقم المعياري الدولي: 978-0132538961 تمرين 12
As you drive to school (or home) make a list of all of the billboards and outdoor advertising you see. Which are the most effective Why Which are the least effective Why How effective are billboards at reaching you with an advertising message
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The exercise requires observing the bill...
Integrated Advertising, Promotion and Marketing Communications 5th Edition by Kenneth Clow,Donald Baack
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